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Troubling signs for Apple as its tablet marketshare drops in 2013; Android tablets on the rise

Tablet marketshare

Apple has dominated the tablet segment for the last 3-4 years since the first iPad was announced. And although Android tablets were launched shortly after, they failed to make as big an impact as Apple did. However, Android OEMs have learnt quickly from their mistakes as Apple’s marketshare is seen to be shrinking according to a research made by the analysts at Gartner.

According to the findings, Apple’s tablet shipments came down to 36% from 52.8%. This is largely due to the presence of other players in the tablet segment who were virtually non-existent in 2012. Samsung on the other hand almost tripled its marketshare compared to 2012 as it now has over 19% of the pie. This can be accredited to the vast number of budget tablets sold by the Korean manufacturer. ASUS, which makes the Nexus 7, saw its marketshare increase by a measly 0.2% thanks to the rise in sales of the Nexus 7 and its Transformer line of tablets.

To put things in perspective, there has been a massive surge in tablet shipments with an increase of 79 million units compared to 2012. This number is expected to reach greater heights in 2014 with the arrival of several new budget and high end tablets. As it stands right now, Android tablet marketshare has reached 61.9%, comfortably overtaking Apple’s tablet marketshare.

Tablet Marketshare

Source: Gartner (login required)

Via: Phone Arena

2 Comments

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  1. I think it’s fair to say that Apple has lost its touch a bit after Steve Jobs died. the current crop of Apple products are still doing good but it’s only a matter of time before the competition can outdo them. Samsung et al are already showing signs of a takeover should Apple fail to improve their lot.

  2. I know many people who are under the impression that not only is Apple dipping in sales but they already have one foot out the door. Maybe they are out pricing themselves compared to the competition?

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