The 86th Academy Awards, also known as the Oscars, was not as exciting as everyone expected it to be. There were a couple of dull moments and it seems like the show avoided taking any risks. Host Ellen DeGeneres however did open up the show with a couple of jokes which were generally safe.
What’s probably the most interesting side show that happened during the event is the group selfie shot taken with the Samsung Galaxy Note 3 by Bradley Cooper DeGeneres, Julia Roberts, Brad Pitt, Meryl Streep, Jennifer Lawrence, Kevin Spacey, Lupita Nyong’o and Jared Leto. The photo was then uploaded to Twitter with the caption “If only Bradley’s arm was longer. Best photo ever. #oscars”
In less than 40 minutes the photo beat the previous record of most tweeted image which was a photo of a photo of Michelle and Barack Obama during the 2012 re-election period. Ellen encouraged viewers all over the world to make the selfie the most tweeted photo and it worked. She even joked that “We crashed Twitter!” referring to the fact that the service went down momentarily due to the huge amount of traffic. As of now the epic selfie has nearly 3 million retweets and this number is steadily rising.
Samsung is one of the sponsors of the Oscars this year. According to reports the company spent $24 million for the event. This isn’t the largest amount spent on the Oscars though as Hyundai spent $56.6 million, department store JC Penney $49.4 million, and Coca-Cola spent $41.5 million.
This impromptu PR stunt of Samsung caught the attention of Nokia which tweeted “Let’s do away with blurry photos, Ellen! | @TheEllenShow #Oscars #Blessed #blurry.” The company was referring to one of the photos Ellen posted on her Twitter account that was blurry. Nokia Lumia devices come with PureView and Zeiss technology, both working together to deliver the best photos possible.
LG also joined Nokia in mocking Samsung saying in a Tweet that “If only Ellen had a G2 she would’ve taken this selfie her self #Oscars #TheEllenShow #LGG2 #selfie.” The company points out that if the LG G2 were used it would have been easier to take the photo since only the volume down key located at the back of the handset was needed to be pressed.