HTC Desire 310 Budget Quad-Core Smartphone Gets Officially Revealed

Remember last January when HTC accidentally revealed the HTC Desire 310 on its website but took it down immediately? Well the device is now official as the company unveiled the newest addition to the Desire family. The Desire 310 is an entry-level smartphone that uses a quad-core MediaTek chip which is the first model of the company to so. The company traditionally uses Qualcomm chips on their deivces and the shift to MediaTek means that it is now targeting the lower end of the market with budget products.

HTC Desire 310

HTC CEO Peter Chou said that “Everybody today wants a smartphone that can keep up with them, regardless of whether it is a flagship or entry-level model. The latest addition to our renowned HTC Desire range combines super-fast processing and premium features at a lower price, offering users the best possible experience in this category.”

HTC Desire 310 will initially be available in its home country of Taiwan next month before making its way to other countries including Germany, the Netherlands, Austria and Switzerland. It is going to cost €160 in Germany whilst it will have a price tag of €170 in the Netherlands.

Technical Specifications

  • OS:  Android 4.2.2 Jelly Bean
  • Display: 4.5-inch 854 x 480
  • CPU: 1.3GHz quad-core MediaTek MT6582M
  • RAM: 1GB
  • Camera: 5 megapixel camera rear, a VGA camera front
  • Battery: 2,000mAh

HTC Desire 310 is the company’s first model to sport a MediaTek chip and it uses the 1.3GHz quad-core MediaTek MT6582M which promises to deliver a fast web browsing experience and smooth switching of apps.

This device comes with HTC BlinkFeed which was first used in the HTC One. This technology allows the latest news and social feeds to be displayed directly on the home screen.

An Offline Reading mode feature is also present. This allows consumers to “view articles from your personal feed, drawn from more than 20,000 articles a day from the world’s leading media companies, making it an ideal option for those on a limited data plan. Simply add up to 120 articles to your reading list when connected to WiFi and access them later to enjoy data-free reading on the move.”

A single sim and dual sim model will be available starting this April 10.

via htc


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  1. That’s great that HTC is creating a smartphone for the lower end of the budget, making it affordable for people who would or could never pay a lot for the technology.

  2. Yeah, and HTC had reached a level where it had to close down its services in a few countries. This was probably one or two years back. If I’m not wrong. 🙂 I really live the Desire HD I had years ago. They made good phones.

  3. Yeah, and that’s one of their biggest problems. Samsung and Apple may invest millions, possibly billions, in advertising per year, but it ultimately pays off. Just look at their quarterly earnings. It’s nuts.

  4. Yeah. I don’t think HTC people do enough marketing of their smartphones. Not like Samsung or Apple, who spend millions of dollars a year only on advertising.

  5. I agree. They did a wonderful job with the HTC One. Only if they could repeat that with one more new flagship.

  6. Yeah, I agree. Heck, even concentrating on their marketing might be better just to get the word out further.

  7. I have actually seen a couple of HTC devices, like the Desire V and the Desire X, I guess. The build quality is not really that satisfying. The power buttons don’t work, there are radio signal issues, the OS freezes a lot, and lot more.

  8. Good that HTC is entering this market. People who are looking for budget offerings will have options other than the cheap knock offs. But I hope the company is not compromising with the build quality here.

  9. Yup. I hope this is just to keep the cash flow coming in. The should probably concentrate more on the flagship, and probably bring in another flagship? Samsung has two for example.

  10. I hope that putting out a budget phone means HTC is going to be doing better financially. Otherwise, they should be focusing on their major stuff, in my opinion.

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