You would think that since there are hundreds, maybe thousands, of smartphone manufacturers in China, the leading company in the Chinese smartphone market would be Chinese – say Huawei, ZTE, UMI, Xiaomi or even Lenovo. New data reveal that Samsung, a South Korean company, is actually the market leader in the smartphones category in the most populous country in the whole world.
According to new sales data, Samsung sold a whopping 15.3 million smartphones in China alone in the second quarter according to Yonhap, a South Korean News Agency that published the data by Strategy Analytics Research Company. The figures prove Samsung’s dominance in the smartphone market even in a country where most world’s smartphones are made in.
Samsung’s dominance in the smartphone world is attributed to the company’s policy of designing and releasing a wide range of smartphones – from budget to high end phones and their availability in different models with different features and prices. Apple, Samsung’s arch-rival, managed to sell only 3.4 iPhones in China in the second quarter of 2013, giving it a 4.3 percent market share compared to Samsung’s 19.4 percent.
China is becoming a more and more important market for electronic manufacturers as the consumer base grows bigger and wider. In the second quarter alone, a total of 78.8 million smartphones were bought in China, making the country a consumer of about 35 percent of the world’s smartphones.
Samsung is planning to dominate the market even more this year as it gears to release its upcoming flagship smartphone – the Galaxy S5. The device will be launched on February 24th in its ‘Unpacked’ event in to be held as the World Mobile Congress (WMC) starts in Barcelona, Spain. Already, leaks have proven that the device will come in at least 3 variants including a Standard and a Prime version.
Sales of smartphones surged by 21.9 percent in the last quarter of 2013 although expectations are that sales will rise only 15.9 percent in 2014 compared to last year. It is interesting that Samsung has outdone local manufacturers including Huawei. This may be a sign that Samsung could be set to dominate the global smartphone market even as more and more manufacturers like Nokia are coming up with new tactics to dethrone it and the US market taking center stage as the main battleground for dominant manufacturers.