Mozilla already has a presence in the Android ecosystem via its Firefox browser however the company wants to expand this further by offering a home screen launcher. During the InContext Conference held at Terra, San Francisco, Mozilla and EverythingMe revealed an early version of an Android launcher which is called the Firefox Launcher.
The launcher which is still in beta version is a contextual app launcher which means that unlike regular launchers which show you the same apps every time you access the device it instead shows different views depending on the time of day or other factors.
It basically tries to provide a more personalized experience. If a consumer for instance regularly checks the weather, updates social media, and check on calendar schedules early in the morning then these are the apps that will appear in the Homescreen just before breakfast. Later in the day other apps may replace these such as music, email, or even game apps.
One interesting feature of the Firefox Launcher is that it has a search bar on top where a query can be typed and the relevant app will be displayed including the apps that are already installed in the device. It is also able to provide a download link of the app in case you might be interested to download it. Links to websites that it provides which you click will open using the Firefox browser.
From what is initially shown the early build of the launcher allows apps to be grouped into categories and contacts can be pinned on the screen for easy access. EverythingMe revealed that the app will become available for download in the coming weeks.
In a blog post of Mozilla the company announced that
“We’re working together to deliver the best mobile Web experience to people everywhere – regardless of location, platform or device. We are happy to expand our work together with this new product to give people more smart, easy and innovative ways to personalize their Web experience and meet their needs in any context.”
“Firefox Launcher for Android makes it easy to discover the content you want in any moment and is optimized for the way you use your phone. The app integrates the contextual adaptive app search from EverythingMe with the Firefox for Android Web browser to offer users a personalized and customizable Web experience that is fun and intuitive”