T-Mobile filed a lawsuit against AT&T over the use of the plum and magenta colors for its prepaid network Aio Wireless. The Federal Court in Texas has now ruled in T-Mobile’s favor citing that Plum and Magenta colors are synonymous with T-Mobile and the colors used by Aio Wireless in its promotional materials are “confusingly similar“, which is a major setback for Aio Wireless and AT&T. The court ruling restricts AT&T and Aio Wireless from using these colors or other shades of these colors in future promotional campaigns.
So what will be the new color chosen by Aio Wireless? Only time will tell, but we’re guessing the carrier will choose something of a lighter shade or a new color entirely so as to avoid locking horns with T-Mobile again. Aio Wireless was launched just last year and has very recently made its way to the entirety of the U.S. Luckily for AT&T and Aio Wireless, the court hasn’t ruled to pay fines for the clear infringement of T-Mobile’s trademarked Magenta shade. We should have a statement from AT&T and Aio Wireless in the coming days regarding this issue.
Via: Talk Android