According to a report by the IDC, total Android shipments in 2013 nearly reached a whopping 800 million. This was largely due to low cost and midrange devices on offer from a variety of manufacturers, especially in Asian markets. The fact that rival offerings like the iPhone aren’t really wallet friendly further boosted sales of Android devices in the past year. It is said that over 430 million smartphones sold during the period were priced under $200, which speaks volumes about the demand for low end smartphones in global markets.
Samsung, LG and a variety of Chinese manufacturers like Huawei, Oppo, Meizu, Xiaomi etc have been crucial in driving sales of low-end and midrange devices in the market. This rapid growth is not permanent and will settle down in the coming years, so it is imperative that the manufacturers make the best of the market conditions.
Ramon Llamas from the IDC said the following – “Clearly, there was strong end-user demand for both Android and iOS products during the quarter and the year. What stands out are the different routes Android and Apple took to meet this demand. Android relied on its long list of OEM partners, a broad and deep collection of devices, and price points that appealed to nearly every market segment.”