It’s been a tough year last 2013 for Nintendo and it looks like his year is pretty much going to be the same. Aside from facing competition from its regular rivals like Sony and Microsoft the company also has to deal with the surge of popularity of mobile devices.
A recent report by Nikkei of Japan says that Nintendo will be taking advantage of the popularity of smartphones by releasing mini-games. These games which are going to be based on their popular characters (Mario, Zelda, etc.) will make its way on the Android or iOS platform and could introduce several of the company’s games to a new audience.
After the release of this report Nintendo however denied that it will be making any mini-games for the mobile platform.
“Nikkei’s article contains information previously stated by Mr. Iwata during past press conferences, including statements which relate to Nintendo’s willingness to make use of smart devices to promote our products.”
“However during such past announcements Mr. Iwata has also stated that Nintendo’s intention is not to make Nintendo software available on smart devices and as such, we can confirm that there are no plans to offer minigames on smartphone devices.“
Well there you have it. It seems that Android or iOS devices won’t be getting any Nintendo mini-games anytime soon. Mr. Iwata however said that they are exploring the possibility of using smartphones to promote their games so other Nintendo based content may be making its way to mobile devices.
Nintendo has traditionally shunned away from smartphones and tablets, seeing this devices as a competition to their handheld gaming devices. In a recent interview Nintendo president Satoru Iwata hinted that the company was exploring new ways to use smartphones to their advantage. In his address to company investors last October he said that “I feel that we should make an effort to take advantage of [smart devices’] existence. For instance, we already made it possible to browse Wii U’s networking service called Miiverse on smart devices. Starting with this attempt, we are discussing among us how we can expand the use of smart devices to help drive the business of dedicated gaming systems…. Twitter timelines filled with tweets about Monster Hunter and Pokémon can certainly help create awareness for the products, and we also know that many watch Nintendo Direct on their smart devices. Rather than simply viewing smart devices as competitors, we should consider ways in which we can use them for our business.”