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Moto X now permanently priced at $399 off-contract

motorola-moto-x-problems

The Moto X was launched at quite an exorbitant price considering the middling hardware it sports compared to other companies’ flagships (though it does manage to offer a better software experience than the costlier competition), but Motorola has continually reduced its price in the months that have followed. Cyber Monday saw the Google-owned manufacturer give away the Moto X for $350, and now Motorola has announced that its flagship smartphone will be permanently priced at $399 when bought off-contract on any carrier, a price that includes customized devices.

The reason behind the considerable price drop is the same as that for the Moto G: Motorola wants folks to have the chance to get a premium smartphone at a reasonable price, a philosophy the company has openly embraced ever since the Moto G was released. Some might think that $399 is still quite a lot considering the Nexus 5 can be had for less, but again, the Moto X does offer an intuitive software experience that make it worth the asking price, such as always-on voice controls, Active Display notifications, and more (not to mention Motorola doesn’t follow the Google ideology of selling devices at cost and recouping lost profits through ads and content sales.)

Source: Motorola