DreamWorks is best known as an animation studio responsible for hits such as Shrek, Madagascar, and Kung-Fu Panda just to name a few. The company has now partnered with Fuhu, a company that makes Android tablets, to make tablets for children that they can be able to program just like a cable channel. Jim Mainard, head of digital strategy and new business development for DreamWorks, said that “We could push out a new character moment every day of the year.”
DreamWorks and Fuhu plans to introduce the DreamTab at CES 2014 which is going to be held this Tuesday in Las Vegas. The tablet is going to have an 8-inch display and will cost less than $300. The device will feature regularly updated content based DreamWorks characters. The content will be created specifically for tablets and will be readily available on the DreamTab. This is not like the scenario right now where mobile content based on movies and TV are being created by third party providers. This device is expected to hit the market as early as spring. A bigger 12-inch version of the device is also currently being planned.
DreamWorks will also be selling accessories for the DreamTab. These include headphones, protective bumpers and carrying cases.
By creating the DreamTab, DreamWorks plans to tap a potential huge market which includes kids as young as 2 to 3 years old. It’s a known fact that kids at this age regularly use their parent’s tablets or smartphones. So why not create gadgets suited for them?
Custom animation is now being prepared for the device. When it is turned on you might see for instance popular characters from a DreamWorks movie waving at you and dancing on the screen.
Aside from the original content that will be available for this device there will also be other educational content. There will be drawing lessons that will be conducted by DreamWorks animators. A stylus will be included with the device which uses the same technology as that used by the animators.
Fuhu is one of the pioneers in creating tablets for kids as its Nabi tablets has sold more than 2 million units in 2013. The tablets are designed for kids 6 to 11 years old.
Jim Mitchell, Fuhu’s chief executive, said that “By teaming with DreamWorks to create a device that will have original content — original content that is automatically and frequently updated — we are not following consumers, we are getting ahead of them.”
There’s still no detail as to the specifications of the DreamTab however both companies said that it is not a toy. When the parent mode is turned on it has the same power as an iPad.