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ZTE Scores 2.5 Million Pre-Orders For Nubia Z5S and Nubia Z5S Mini

ZTE has something to be happy about lately. The company announced that it has broken the online sales record in China as its flagship model, the Nubia Z5S, along with the Nubia Z5S Mini attracted 2.5 million pre-orders through its retail partner JD.com. Both devices were first unveiled last November 19 and have just recently been made available in the market.

ZTE-Nubia-Z5S

The latest achievement of the company broke the record which was previously held by Xiaomi. It’s not only Xiaomi that the company has to be concerned about as Huawei is also teasing devices that provide better value than Xiaomi models.

According to Mr. Ni Fei, General Manager of Nubia “At Nubia, we want to re-define user experience and become a true `Internet phone’ brand. We are committed to product excellence, and we want to stand tall in comparison with all the leading smartphone brands. To achieve this, we are open to feedback from users so we can truly earn their confidence and trust, and we will leverage ZTE’s high-quality supply chain to give users a high-quality and comprehensive online purchase experience.”

Experts believe that hardware combined with advanced imaging technology is the driving force behind this huge sale.  ZTE says that the optical image stabilization feature is the first in any China OEM brand and is the very reason why a lot of people are placing orders.

ZTE Nubia Z5S Technical Specifications

  • LTE or 3G connectivity
  • Qualcomm Snapdragon 800 2.3 GHz CPU
  • 2GB of RAM, 16GB or 32GB of storage
  • Android 4.2.2 Jelly Bean
  • 1080p Sharp IGZO display
  • 13 megapixel, f/2.0 aperture camera with OIS, 120 fps capability, 4K video capture
  • 5 megapixel front camera
  • Infrared remote
  • Dual band (2.4GHz and 5GHz) Wi-Fi ac support
  • Battery: 2300 mAh
  • Dimensions: 137.7 × 68.8 × 7.6mm
  • Weight: 126g
  • Price: RMB1,999 (about $330)

ZTE Nubia Z5S Mini Technical Specifications

  • LTE or 3G connectivity
  • Qualcomm Snapdragon 600 1.7 GHz CPU
  • 2GB of RAM, 16GB or 32 GB of storage
  • Android 4.2.2 Jelly Bean
  • 13 megapixel camera, f/2.2, no IOS
  • 5 megapixel front camera
  • 7.6 mm thick
  • Weight: 120g
  • Price: RMB1,499 (about $250)

Processing the huge amount of orders is possible thanks to JD.com which has partnered with ZTE. Mr. Wang Xiaosong, Vice President of JD.com, said that “Our partnership with Nubia is a landmark in the C2B business model, as user feedback has been integral to product development. The key is to deliver higher-quality products and ensure a great all-round purchase experience with logistics and customers support. There is a lot of potential in the “Internet phone” model, as the e-commerce industry is still in its early stages of development.”

via businesswire