One Chinese company that’s becoming quite popular internationally is Xiaomi. Proof of this is its first flash sale held outside of mainland China in which the company managed to sell 10,000 entry level Hongmi (Red Rice) smartphones in just a span of 9 minutes and 50 seconds.
The device went on sale today in Taiwan where customers were able to get it for NT$3,999 ($135) without the need to pre-order it or a Xiaomi F code. Customers are able to pay for the device using PayPal after which they just simply have to drop by the local store to personally pick up the device.
While the record set in Taiwan still can’t match the 100,000 units sold in just 2 minutes in China last October this is still an impressive feat considering that Taiwan has a smaller population.
Why is the Hongmi a popular device today? Check out its specs and see for yourself.
- OS: Android OS, v4.2 (Jelly Bean)
- Network: 2G Network GSM / 900 / 1800 / 1900, 3G Network TD-SCDMA 1900 / 2100
- Display: 4.7 inches IPS LCD capacitive touchscreen, 16M colors, 720 x 1280 pixels, 312 ppi
- Protection: Corning Gorilla Glass 2
- CPU: MTK MT6589T Quad-core 1.5 GHz Cortex-A7
- GPU: PowerVR SGX544
- RAM: 1 GB
- Internal storage: 4 GB expandable via microSD, up to 32 GB
- Camera: 8 MP rear [email protected], 1.3 MP front [email protected]
- Battery: Li-Po 2000 mAh
- Dimensions: 137 x 69 x 9,9 mm
- Weight: 158g
For only $135 you will already be getting a device that has a 4.7-inch display with Gorilla Glass 2 protection while using a quad core processor and 1 GB of RAM. That’s already quite a good deal if you ask me.
So far this device has been made available in China, Hong Kong, and Taiwan. The company plans to have an international release for this device to be held in Singapore however no date has been set yet.
Hugo Barra (who resigned as Google’s VP of Android product management and became Xiaomi chief of global operations) says that the company is trying to get its operations in Southeast Asia up and running as quickly as possible. Singapore will be the first country where it will be testing the waters next year since it is the hub of the region and is where most of the businesses are located.
Aside from the Hongmi, the Xiaomi MI3 which is the flagship device of the company might also be headed to Singapore soon.
So how about the US market? Company CEO Lei Jun says that they would like to carefully test out the international market in baby steps. Lei admitted that so far the company was not ready to jump into the US market as much as they want to.