Samsung is not having a bad 2013 as it posted record profits this past quarter with a majority of those sales coming from the smartphone segment. However, the company appears to have shortened its own expectations of the coming year as far as smartphone sales are concerned. The Korean manufacturer originally estimated to ship around 360 million smartphones in 2014. However, the number has now come down to 330 million, which could mean that the company overestimated the demand for its smartphones.
This figure however is still greater than the shipments in 2013 which stands at 290 million, so it’s certainly not an alarming issue for the company. Perhaps the company understands the competition it faces next year from fellow Korean manufacturer LG and Chinese manufacturers like Xiaomi, Oppo, Huawei, Meizu and several others.
Samsung is expected to launch large sized AMOLED devices next year, which can partially explain the shrink in its sales estimates. It makes sense for Samsung to focus more on tablets, which hasn’t exactly been the company’s strength despite having devices like the Galaxy Tab and the Galaxy Note 10.1 in the market. The emergence of AMOLED tablets will certainly turn things in Samsung’s favor.
Source: ET News – Translated
Via: Sam Mobile