When it comes to the sheer volume of smartphones running Android, Google’s mobile OS pretty much dwarfs every other operating system out there (well, maybe except Windows on the desktop), and has continually pushed Apple’s market share lower and lower in the past couple of years. Tablets, however, were Apple’s stronghold, but lately Android tablet shipments have outpaced Apple’s iPad shipments as well. Even then, when it comes to revenue, Apple’s menial tablet market share (compared to Android’s) has consistently earned more money for both developers and the Cupertino company itself. Well, up until now.
According to the latest data published by Morgan Stanley, Android tablet revenue has surpassed the iPad’s for the first time, in the third quarter of this year. “For the first time Android devices accounted for a greater share of the market in revenue terms than iOS,” Morgan Stanley analyst Katy Huberty said in a research note. “Android revenue share reached 46.2 percent in 3Q13, for the first time exceeding iPad share of 45.6 percent. Android’s unit share grew to 66.7 percent from 58.5 percent a year ago, largely driven by Samsung and Lenovo, while iPad share declined to 29.7 percent from 40.2 percent.”
Of course, this isn’t exactly impressive when you consider how Android manufacturers had to ship more than double the number of tablets Apple shipped, but it’s a good indication that earning revenue from Google’s popular but not-so-profitable operating system is becoming a bit more common than before. Apple will likely return to the top position when the next quarter’s data includes the new iPad mini Retina and iPad Air, and will continue to be most profitable, but for Android tablet manufacturers, it would be a good idea to enjoy the party while the going’s good.
Source: Fortune; Image credit: CNET