Xiaomi’s latest flagship smartphone is the company’s latest model that has achieved record breaking sales. In just 86 seconds after orders went live in China, 100,000 units were already grabbed by consumers. The 16GB version of the device costs CNY1999 ($327) and the 64BG version costs CNY2499 ($410). The device is popular in China that most people have approached scalpers for a unit that costs an additional 1,000 yuan.
Aside from this latest flagship model the company also made available its first batch of 3,000 units of smart TVs. The TV set retails for CNY2,999 ($490) and sold out in a minute and 58 seconds.
Xiaomi Mi-3 Technical Specifications
- 5-inch IPS display with 1080p resolution and ultra-sensitive touch
- 1.8 Ghz quad-core Nvidia Tegra 4 processor or 2.3Ghz quad-core Qualcomm Snapdragon 800 processor
- Adreno 330
- 2GB RAM
- 16/64GB internal storage
- 13MP Sony Exmor RCMOS rear camera, 2MP front camera
- 3,050 mAh battery
- MIUI ROM
The Xiaomi Mi-3 was first unveiled in an event held in Beijing last September. Company CEO Lei Jun claims that this model is “the fastest smartphone ever”. He may be right in his claim as the device sports a powerful quad-core processor combined with 2GBof RAM. There are two processor choices for different networks. The Quad-core NVIDIA Tegra 4 is for TD while the Quad-core Qualcomm Snapdragon 800 is for WCDMA.
The successful initial sales record of this device is being attributed to an aggressive marketing strategy, high quality specs, and affordable pricing. There are however reports coming from China that says that the strong sales is due to scalpers who have snapped the devices quickly anticipating its demand and making a quick profit.
Because of its recent successes the company has announced that it is raising its sales target this year from 15 million units up to 20 million units. Records reveal that the company has already sold 7.03 million devices in the first 6 months of this year alone. This is slightly lower compared to the 7.19 million units it sold for the whole of 2012.