The latest data coming from Kantar Worldpanel shows that T-Mobile has reversed a year on year decline in smartphone sales from June to August this year. The carrier has managed a 1.1% increase in sales which accounts for 13.2% of smartphone sales in the U.S. market.
The sudden turnaround of T-Mobile can be attributed to its iOS sales which was first offered last April as well as its “uncarrier” strategy where smartphones are offered at a lower upfront cost. In the “uncarrier” strategy smartphones are offered at a lower cost with the remaining balance payable over a period of two years. “The HTC One and Samsung Galaxy S4 were debuted for $99.99 up front, $100 less expensive than other major carriers with a 2 year contract. In August, both of these phones were offered at $0 down, and saw sales increase.”
During the period of June to August the iPhone made up 17.1% of T-Mobile’s smartphone sales and is their top selling smartphone. The bulk of the sales come from Android devices. The popular Android models are the Samsung Galaxy series and the HTC One. The HTC One in particular is a success in terms of sales since it is offered at “zero down”.
In terms of overall smartphone sales Android is still the leader with a 55.1% sales share for the three month period ending in August. Apple’s iOS trails at second place with a 39.3% sale share, a 5.4% increase compared to the same period last year. The other players in the market are Windows with a 3% share and BlackBerry down to 1.8% of sales.
As far as carrier sales goes Verizon is still the leader with 37.1% share of smartphone sales for the period ending in August this year. This is a 6.9% from the previous quarter. AT&T is at second with 21.7%, while Sprint is at third with 14.6%.