Apple recently announced the first ever 64-bit mobile processor with the new A7 chipset, which has been widely discussed for over a month. And now one of the prominent chip manufacturers in the world, Qualcomm, has a thing or two to say about Apple’s recent accomplishment.
According to Qualcomm, the A7 is nothing but a marketing gimmick by Apple. The CMO of the company, Mr. Anand Chandrasekher said the 64 bit chips serve no real purpose for the customers at this point of time. Here’s an extract from his interview with Tech World – “I know there’s a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that. Predominantly you need it for memory addressability beyond 4GB. That’s it. You don’t really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications.”
While it’s normal for competitors to take pokes at each other, Qualcomm isn’t really wrong in its description of the Apple A7. With very little support for 64 bit apps as of now, it seems like Apple merely wanted something new to brag about with the A7 chip.
Via: Android Beat