Fitbit has just announced its latest product aimed at people who make fitness a priority. The device is called the Fitbit Force and it combines the company’s expertise in fitness tracking technology with some basic smartwatch features. It’s a bracelet that has an OLED screen that can display the time as well as fitness related information. The company will be launching this device in the next couple of weeks and will have a retail price of $129.95.
According to James Park, CEO and Co-Founder of Fitbit, “we are continuously looking for ways to take wireless tracking devices and wearable technologies to the next level, and I feel strongly that Force, with its sophisticated design and instant and easy access to all your daily activity right on your wrist, delivers on the promise of what a next-generation activity tracker should be.”
Fitbit Force Key Features
- OLED display: For easy viewing of fitness statistics and time.
- Altimeter: To track how many floors or how high you have climbed
- Track active minutes: Set a daily goal for active minutes
- Sleep monitoring and silent alarm: Tracks how long you have slept and how many times you wake or are restless.
- Bluetooth 4.0: To sync with mobile devices
- Smart call notifications: Works with Apple iOS 7 4S and higher
- Access to online and mobile tools
- Comfortable to wear
- Sleek design
The Fitbit Force works with mobile devices that support Bluetooth 4.0. The devices with this wireless connectivity feature are listed below.
- iPhone 4S, 5, 5S & 5C
- iPad 3, iPad 4
- iPad mini
- iPod touch, 5th generation
- Samsung Galaxy S4
- Samsung Galaxy S III
- Samsung Galaxy Note II
- Samsung Galaxy Note 10.1
The device clearly targets a niche market aiming for health and fitness buffs. It’s got all the important features required in a fitness tracking device. The company claims that a single charge will last at least ten days, which is impressive considering that most smartwatch models need to be charged after a day or two.