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BlackBerry promises to address fake reviews of the BBM app on the Play Store

BBM

The BBM for Android app made its way to the Google Play Store a couple of days ago amidst much hype and a rather annoying waiting list. But those who were able to download the app are now being greeted to a plethora of fake reviews of the app on the Play Store page. Most of the reviews had the same content while the stars were differing – “Thank you so much blackberry team. I was waiting this app. Its really great user friendly and smooth“. This has certainly raised a lot of concerns as the useful reviews are being outnumbered by the fake ones. Victoria Berry who happens to be the PR Director for BBM acknowledged the issue in a statement given out to Android Central.

We have recently been made aware of a number of potentially fake five-star reviews of BBM for Android on Google Play. We do not approve of or condone such activities and are committed to working with Google to resolve this. There are also many genuinely great and useful reviews from our new BBM users on Google Play. We would like to encourage our passionate fans and users to continue to provide true assessments of the BBM experience through the proper channels.”

Removing all fake reviews should only leave the useful tips on top, thus helping the users and even BlackBerry to know what mistakes to rectify. The BBM app has already been downloaded 10 million times on Android and iOS devices so far, indicating that the demand is still pretty high.

Via: Android Central

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  1. I never advance-registered for BBM, but downloaded it from the Google app store upon seeing an article that the app was finally available. It then proceeded to collect my information, etc. and my notification arrived today (some 48 or so hours later). In and of itself, that wasn’t bad; I’m actually pleased with the turnaround time, all things considered. That said…

    I found the app activation process onerous and Jurassic. But OK, considering BB has its own security scheme, I can live with that. What followed however, was a massive disappointment. I found nothing in the app itself to make it stand out. Sure, it has a couple of bells and whistles not found in other apps of its type, but I found myself underwhelmed.

    In truth, the only reason I grabbed it was because I still know people who use BB devices; it was intended exclusively as an app of convenience. I can reach every one of these individuals with other messaging systems and direct dial, so I don’t really _NEED_ it. I’m going to continue using the alternatives instead.

    After everything was said and done, I decided to uninstall it and walk away from the BBM app entirely. Therefore, I’m certainly not the rule when it comes to BBM use/non-use, but I’m not the exception either. However it does bring up a good point: What is the merit or value of counting the number of downloads to measure the success of this app (or any other app for that matter)?

    BBM was highly anticipated and the number of downloads is representative of this. However, download counts are meaningless because of what it represents in the real world. Downloads are unique instances that don’t differentiate between 1:1 and 1:many (one user/single device vs one user/multiple devices) instances. Download counts are inflated because there’s no metric for uninstalls to keep them in check (uninstalls = bad PR).

    The next best metric is unique activations. Sure, 1:1/1:many applies better here, and works in most instances. In BBM’s case however, the metric has little value. How many individuals will find themselves feeling the same way, even if they don’t go so far as uninstalling the app? Activation counts are inflated because they only measure that and nothing else.

    This leaves us with active users as the only viable metric. No matter what you might say or think, BB can extrapolate this data: Each BBID will leave some sort of “blip” every time it sends or receives a message. The source platform can be identified in basic terms giving a clue as to the platform (BB, iOS, Android), becoming the aforementioned metric. Any instance that “blips” in a certain way within a reasonable length of time is active; if it doesn’t, it expires and gets removed from the tally until it “blips” again.

    Active user count is the only metric that matters in BBM’s case. At day’s end, I think the number will be drastically lower than anyone anticipates. However, it’s unlikely we’ll ever learn this because it’s simply s bad PR. BB doesn’t need bad PR right now. Unfortunately, the bungled release of a highly anticipated BBM for Android/iOS, the onerous and Jurassic activation, and more than underwhelming app experience does nothing but result in bad PR.

    Others will disagree, and that’s fine as they’re entitled to it. This is just my summation, which I am just as entitled to make…

  2. When I post the same responses to similar opinions on certain websites, my re-purposed comments were block. So, it ‘s hard to believe that Google can’t do the same!

  3. Reminds me of the old disclaimer on ‘Mission Impossible’, something like: “If you are discovered, the State Department will deny all association…”

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