Amazon has never been a company to rest on the sales of hardware, always opting for the software and content solution. CEO Jeff Bezos looks at tablets as being consumer devices customers want to use every day and this usage will pay the bills in the long term.
The new Kindle Fire HD shows the company’s confidence in this model, which has already gained Amazon around 20% of the tablet market, the largest competitor against Apple’s dominant iPad and iPad Mini. Amazon has decided to price drop the Kindle Fire HD to $139 while slightly revamping the internals to fit the new generation.
For the newest generation, Amazon offers the Kindle Fire HDX tablets, new and improved with two sizes: 7-inch and 8.9-inch. The two new tablets come with high-resolution displays, 1920 x 1200 and 2560 x 1600 respectively and Snapdragon 800 CPUs.
Inside the older Kindle Fire HD model, Amazon packs a 1280 x 800 resolution, dual-core 1.5GHz processor, dual-stereo speakers, Fire OS 3.0 (Android 4.2) and Amazon’s huge collection of content on demand, books, streaming options, apps and e-shops.
For $139, the Kindle Fire HD really is a steal tablet, it is $100 cheaper than the new Nexus 7 and the seven-inch Kindle Fire HDX and much better quality than any other $139 tablet on the market, even if it does have a reputable company name on the back.