Google has always tried to push the ways to expand revenue through advertisement, with YouTube video, AdSense, different marketing campaigns and simple pay-per-click systems that make around 40% of the total web advertisement in the world.
For Google Glass, it gets personal, to the point where Google will only offer advertisements the system knows the user is interested in. Attention with eyes is very delicate, but with front facing eye tracker, it allows Google to tap into the excitement or interest a user has to a certain product or shop.
Imagine a system where instead of simply advertising a percentage off on the shop window, the Google Glass user can look at the building, then get all the latest deals on items that match recently purchased ones online or in other stores. The user can then pay through Google Glass with NFC authentication and walk into the store, grab the product and walk out.
This type of automated and personalised advertisement is currently only dreamt about by the many innovators in the advertising and app development scene, yet it could be a closer reality, with Google recently patenting the eye tracking camera on Google Glass.
Of course the winner here is Google, if they manage to pull off a system like this, where the process is so simple and automated, they could be in for another billion revenue stream. Getting the customer interested in the shop is enough, it is basic advertisement, but getting the customer to purchase an item from Google Glass before entering the shop, it is likely Google would get a big cut.
It wouldn’t just be for products though, imagine walking past a restaurant and a little notification pops up on the top-right hand corner detailing a 30% deal and free onion rings. Google Glass knows you like spicy food and shows the menu with highlighted favourites.
This type of Google integration with the real world will become all the more apparent when shops and companies begin to give Google information ASAP. When a deal is on, the store will release the information on Google Maps and it will automatically work for Google Glass users interested.
This is the future of advertising, personalised, simple and incredibly integrated, to the point both Google becomes the broker and the store becomes a simple storage facility.