Moto X has finally been officially revealed today with the device costing $199 on a two year contract on all four major carriers. Budget conscious consumers who find the price a little bit on the high side will soon be getting a less expensive option. Motorola CEO Dennis Woodside revealed that the company is currently working on a less expensive version of the Moto X which will cater to the prepaid US market as well as emerging markets worldwide.
In an interview after the official announcement of the device Woodside said that “The experience of devices you can get for less than $200 is subpar right now. We want everyone to have access to affordable smartphones.”
The company plans to sell their lower cost devices at emerging markets where smartphones are not generally subsidized by the carriers. There are also plans to take advantage of the growing US prepaid market where low cost devices are usually being used.
Woodside did not provide details on what features the lower cost Moto X will have but he says it’s definitely coming. “Moto X is the brand that we are most focused on. And there is more to come. You will see additional products within months.”
There is a growing trend right now among various Android manufacturers to create lower cost versions of their flagship devices. Samsung has the Galaxy S4 Mini, HTC has the HTC One Mini and right now Motorola looks to be following the same path.