Some interesting data on mobile device usage has been published recently by Mediapost. The information sheds some light on some rising trends in the growing market while supporting other unsurprising facts with figures. In particular, it provides information on the consumers, their preferences as well as the reasons behind such preferences. This infographic shows the highlights of such studies.
Sources and methodologies
The data that appears in the infographic were taken from a number of reports. These include the Adobe Digital Index, the Mobile Consumer Survey, and another Adobe survey undertaken by Survey Sampling International.
The Adobe Digital Index shows the growth of the mobile device market from 2011 to 2013. It points out that tablets are increasingly becoming more important these days, particularly in e-commerce. As the infographic shows, tablet users have a higher probability of purchasing items online than smartphone users. Also, there is a higher number of website hits from tablets compared to smartphones. Such data is useful for both businesses and developers. They must take into account optimizing websites not only for smartphone viewing, but more importantly, for tablet viewing to increase their hits and sales.
Meanwhile, the Mobile Consumer Survey focused on understanding how consumers use their mobile devices. It underscored the importance of knowing the profile of consumers, their preferences and expectations. Furthermore, it emphasized the uniqueness of the mobile channel. According to the survey, it is unique because even if it covers both smartphones and tablets, both of these components demand different requirements.
Adding to the information is an Adobe survey which was administered by Survey Sampling International. The participants were 3,075 mobile device users from the United States, Canada, France, and Germany. There was an almost equal proportion of male to female respondents. Such respondents were also divided into three age groups. The young group comprised those between the ages of 18 to 19; the middle-aged were those between 30 to 49; and the older group, between 50 to 64. This survey provided insights on the preferred operating system, the popular activities on mobile devices, the choice of a primary device, the time spent on mobile devices, as well as spending behaviors.
Among other things, the study points out that tablets are gaining greater importance today compared to the past. This is because consumers like to engage with content on the larger screens that tablets provide than on the smaller screens of smartphones.
Factors affecting mobile device usage
These trends on mobile device usage may change depending on a number of factors. The growing number of phablets, for example, which blur the line between smartphones and tablets, may alter these trends. Other factors that may influence these trends are the quality of apps, the prices of apps, Internet speeds, and the improvements that web and app developers introduce to mobile browsing and apps, among others.