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Kobo Announces $150 Aura eReader Arriving This September 16

The e-Reader market is dominated by the likes of Amazon’s Kindle and to a lesser extent Barnes & Noble’s Nook. Kobo want a slice of the market by announcing it will soon be releasing their Aura eReader. This device is expected to hit stores this coming September 16 and is priced at $150.


The price tag may be a bit on the high side considering for a fact that Amazon’s Kindle Paperwhite has a starting price of $119. What the Aura eReader has though is 4 GB of storage which is twice that of Amazon’s eReader. There’s also a microSD card slot with an option to place in a 32 GB microSD to store more content. One important feature is its wide support for a variety of files. This means that you can get your books and content from various sources.

This model is the second product of the company to use the Aura name, the first one being the Kobo Aura HD.

Kobo Aura eReader Technical specifications

  • 6-inch E-ink touchscreen display
  • 1 Ghz Freescale i.M507 processor
  • 4GB of storage
  • 802.11b/g/n Wi-Fi
  • 2 months of battery life
  • 5.9 x 4.5 x 0.3 inches
  • 6.1 ounces

When the company recently displayed this model to the public it came in all black color however there will be a pink option when it ships out.

Those who have tested the device say that it is indeed very light and its button layout is just perfect.

The display runs from edge to edge, which means it is not recessed inside the bezel. While its resolution was not stated we are guessing that it comes at 1024 x 768 and has 16 shades of grey.

This model can now be pre-ordered at the company website with shipping expected to start next month.

via engadget

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