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HTC One Max launch set for Q4 2013

The HTC One Max launch could be scheduled in the fourth quarter of 2013, according to new speculations. In an interview with Focus Taiwan, HTC Chief Marketing Officer Ben Ho announced that the company would be unveiling a new variant of the HTC One during such period. As Unwired View points out, HTC has already released the One Mini. Thus, it is supposedly very likely that the upcoming release would be the HTC One Max.

HTC One Max launch could be on Q4 2013
HTC One Max launch could be on Q4 2013

HTC One Max rumors

The HTC One Max is believed to be to be the manufacturer’s largest smartphone ever. Earlier rumors have suggested that the HTC One Max would come with a 5.9-inch 1080p display, a 2.3GHz Qualcomm Snapdragon 800 processor, 2 GB of RAM, a 3200 mAH battery, a choice between 32GB and 64GB of storage space, a microSD card slot, Android 4.2 or 4.3 with HTC Sense 5 UI, and the HTC UltraPixel camera. Its edges could also be made of plastic instead of metal. Given such specifications, it could be pitted against the Samsung Galaxy Note 3.

Recently, popular device leak source @evleaks posted a press render of the phablet. However, HTC executive Jeff Gordon says that the leaked image is not accurate. Reportedly, the press render shows a non-final image of the supersized HTC One.

HTC’s plans

Meanwhile, in the aforementioned Focus Taiwan interview, Ho also mentioned that the company will be releasing two or three smartphones from the Desire product line. Such series is aimed at the mid-range market segment. According to Ho, the company is trying to avoid launching too many products this year like it did in the past.

This time, HTC is allocating a huge portion of its marketing budget in promoting the HTC One devices. Around $12 million of the budget is going to their newest endorser, Robert Downey Jr. The actor has appeared, and will continue to do so, in HTC advertisements for the next two years.

Stay tuned for more information on the upcoming HTC One Max launch.

via unwiredview