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Android Smartphones Captures 80% Global Market Share For Q2 2013

There’s no stopping the popularity of Google’s Android operating system. A report which was recently released by research and consulting firm Strategy Analytics shows that Android smartphones accounted for 80 percent of smartphone sales worldwide for the second quarter of this year. An estimated 230 million smartphones were sold during the second quarter which means an estimated 184 million units sold were Android smartphones.

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The data released shows that 79.50 percent of smartphnoes sold during the second quarter ran on Android. This means that 4 out of 5 devices that were bought ran on Android. This is pretty impressive considering that in the tablet market it’s also the Android system that is dominating.

Comparing this result to last year shows that there is a 10 percent increase in sales for this year. The second quarter of last year shows that Android accounted for 69.50 percent of smartphone sales. This growth comes at the expense of Apple’s 3 percent marketshare with the 7 percent coming from other systems.

Despite Apple dropping 3 percent marketshare for this Q2 compared to last year the company still managed to sell 5 million more units.

Aside from Android, Microsoft also had an increase in marketshare which is up by 3.90 percent with 8.9 million units sold for Q2.

For those interested on how BlackBerry is doing it has been placed in the Others category and only makes up 3 percent of all smartphone sales for Q2. This is down from 10.40 percent from the same quarter last year.

According to Scott Bicheno, Senior Analyst at Strategy Analytics, “Global smartphone shipments grew 47 percent annually from 156.5 million units in Q2 2012 to 229.6 million in Q2 2013. Growth was driven by strong demand for Android models across all price-tiers in developed and developing markets, such as the US, China and Brazil. Android now accounts for an impressive 8 in 10 of all smartphones shipped on the planet.”

Neil Mawston, Executive Director at Strategy Analytics, also said that “The Android operating system captured a record 80 percent share of all smartphones shipped worldwide in the second quarter of 2013. Competitive licensing costs, numerous hardware partners and a large apps store continue to be among the main drivers of Android’s success. Apple iOS reached 14 percent global smartphone share in the quarter, its lowest level since Q2 2010. Microsoft slotted into third position with 4 percent share, reaching its highest level in the global smartphone market for three years.”

via strategy analytics