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Sony Xperia Z Ultra landing in Asia this month

Sony Xperia Z Ultra

Sony’s new Xperia Z Ultra phablet will be landing in Asia this month according to a report from Xperia Blog. The confirmation is said to have come from Sony Mobile Hong Kong which has claimed that the HSPA+ variant of the smartphone will arrive on retailer shelves later this month. We’re guessing this will be an all Asia roll out, so expect key markets to light up with the new Sony phablet by the end of this month.

Pricing for the HSPA+ variant has been set at HK$6,198 or about $799 which is relatively cheaper compared to the UK pricing. The LTE model however will retail for HK$6,398 ($825) beginning from September. Good news for early buyers is that Sony will apparently bundle a case with the smartphone worth about HK$298 ($42) as part of a limited period promotion.

In regions like Asia where devices are mostly sold unlocked and on full retail price, Sony will have to come up with a plan to market it well. The launch of the LTE variant coincides with the rumored arrival of the Samsung Galaxy Note III, so Sony will want to make early inroads in the market with the HSPA+ variant.

Via: Xperia Blog