A new report from the Wall Street Journal almost officially confirms that LG will take the wraps off the G2 smartphone on August 7 in New York City. Citing the invitations to members of the press that were sent out last week, the publication notes that the “Great 2 Have You” line suggests that the event is for a new smartphone called the Optimus G 2.
LG, however, has already announced in an official press release that the newest addition to their product lineup and this year’s Android flagship smartphone will be called the G2, and not the Optimus G2. The G brand will be used for its premium smartphones, as stated in this article.
The same report from the Wall Street Journal also mentions that the upcoming handset will feature a 5.2-inch display. This piece of information is consistent with previous rumors about the display of the LG G2. The source does not reveal, nonetheless, if the 5.2-inch display will be the 2.2mm thin display panel, which was dubbed as the world’s thinnest when it was released last week.
LG is pouring a lot of effort into marketing this new handset, which will have to compete against the flagship offerings from other phone makers, such as the Samsung Galaxy S4 from another Korea-based electronics giant. One such marketing campaign they are holding to promote the G2 is a photo or video contest which has a grand prize valued at $50,000, and several other enticing prizes.
In exchange for the heavy promotion, LG aims to sell 10 million units of the G2 smartphone, according to a report in the Korean publication ETNews. This is twice as large a number as what the company achieved with any other LG smartphone in the past. Ten million is also the number of Galaxy S4 smartphones that Samsung was able to sell within one month’s time.
Will LG achieve its goal? At this point, it’s too early to tell. However, it will definitely help that the smartphone boasts of some noteworthy specifications, such as a quad-core Qualcomm Snapdragon 800 processor, Adreno 330 GPU, 3GB of RAM, a full HD display, and a design that could allow it to stand out from other available smartphones in the market.