AT&T however made it clear that no personal information will be sold out to third parties. What they will be doing is to sell aggregate location data to marketers. Other carriers such as Verizon are already doing this and AT&T is just starting now. The goal of this is to provide a better mobile experience by providing the consumer with relevant ads.
If you own an Android smartphone and are uncomfortable with your data being sold to advertisers then here’s the steps you need to do to opt out of it.
- First you will need to visit the opt out page located at http://www.att.com/cmpchoice
- You need to login with your phone number and password
- You will see the AT&T privacy setting page that includes the following message “Our External Marketing and Analytics Reports contain anonymous information about groups of our customers. You may choose to exclude the anonymous information from your accounts from these reports. Please log in to each one of your accounts to opt-out.”
- Check the box for each phone line you wish to opt out
- Click on the submit button
Anonymous data usage will still be collected by the carrier from your phone but they will not be selling it to advertisers.
AT&T has not announced when they will begin selling data but an insider said that it’s going to happen in the coming weeks.