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Are there too Many Android Phones?


Earlier today I posted about Lenovo, a company that covers a fair amount of ground in the mobile scene in countries like China, but is currently unheard of as a mobile phone manufacturer by the majority in countries in America and Europe. That made me think about all of the manufacturers that seem to be grasping at the potential to have a successful mobile manufacturing business.

Whilst we have companies like Samsung, Sony, LG, HTC and Huawei at the top, we’ve got dozens of others like ZTE, Lenovo, ASUS, or Oppo that are certainly less in-demand. And below this, we have layers upon layers of other manufacturers trying to break into the market like Toshiba or HP.

What this leaves for customers is a mess of handsets that is incredibly hard to decide between. Manufacturers are of course going to tout their handset to their hearts content, but because of the fact that there are just too many Android phones, the majority of customers will just go to the company that can shout the loudest about their phones.

This is certainly clear in Samsung’s case- a company that has spent billions on advertising their Galaxy brand, and have managed to outspend Apple on advertising by over 4 times.

What this leaves is a small space for other manufacturers to fight for, and once again it seems those with the loudest voice manage to slip in ahead. Companies like HTC, LG and Sony already have funding from other areas of manufacturing, so they can easily spend money on advertising.

As a customer, this can become very confusing. Is the Samsung Galaxy S4 the best phone yet? Or is it the Sony Xperia that most customers hear a lot less about? Of course, this comes down to personal preference, but manufacturers won’t let customers know that. 

Because of this, many customers will be confused about what phone is really best for them, and once again will flock to the most well-known or advertised smartphone at the time.

Perhaps the problem isn’t that there are too many Android phones on the market, but instead that manufacturers aren’t being clear enough to the customers and pointing out what uses each smartphone may have. I praise Samsung for being able to release Galaxy handsets for all sorts of needs. For example, we have the phablets for large power users, and standard sized phones for the average user. We also have Mini variants of the flagship, and now even have dual-SIM variants as well. HTC seem to be following Samsung with their own HTC mini and HTC max, and if manufacturers were to point out the benefits of each one of these handsets, this could be a much better way to disperse clarity for their customers.

For the average customer, it would be a lot more beneficial if he or she could see the difference between handsets right away. For example, Samsung could list a handset like the Galaxy Mega 6.3 as a large device useful for those who love media content, instead of just claiming it to be the next best thing again and again.

Will companies make it clearer for customers in the future? Who knows. I do hope that lesser known companies like Oppo get a bigger chance to shine because some of these companies seem to believe strongly in making the customer happy and helping them to understand the benefits of their smartphones instead of trying to make even more room in their pockets for more incoming cash.

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