When it comes to instant messengers, the ideal situation is that there be only one, which works on all platforms. Really, who wants to have to use iMessage to contact Lily, Google Hangouts to contact Marshall, Facebook Messenger to contact Ted, Viber to contact Robin and BlackBerry Messenger to contact Barney? At some point, a large number of users populating one service could create “the one”.
Enter WhatsApp Messenger, a free proprietary cross-platform messaging app available on Android, iOS, BlackBerry, Windows Phone and Nokia. Being available on all platforms gives it the potential to be that one universal messaging app.
It comes as no surprise then when WhatsApp, Inc. posted on Twitter early this morning that it had hit a new daily record, having processed 27 billion messages in 24 hours. Yup, that is 27 billion. Ten billion incoming and 17 billion outgoing messages.
To put this number into context, we can compare it with BlackBerry Messenger. BlackBerry reveals how its BBM service does from time to time. Back in 2011, during better times, BlackBerry revealed that there were 45 million BlackBerry users worldwide who sent “Billions of messages each day”.
Just last April, WhatsApp CEO, Jan Koum, said at the AllThingsD Dive Into Mobile conference in New York City, that the company had north of 200 million users. Over 200 million users and 27 billion messages are big numbers.