The smartphone market has shown a rapid growth in the past couple of years making it a great area for technology companies to do business. One particular area that Nvidia aims to dominate in is in the graphics side of the smartphone hardware. This is an important aspect of the device since it allows for games to be played smoothly and right now there are a lot of people playing games on their smartphones.
Nvidia has announced that they are planning to license their graphics technology to other companies. It’s a known fact that the company is one of the leaders in the graphics business and right now they aim to license their GPU core on its Kepler GPU. Aside from this, the company also plans to license out their visual computing portfolio. This will enable manufacturers to develop their own GPU technology while taking advantage of the numerous patents held by Nvidia.
Nvidia’s Kepler GPU is one of the world’s most advanced and most power efficient GPU’s. It has DX11, OpenGL 4.3, and GPGPU capabilities that will transform any mobile device into a great gaming platform.
This change of strategy of the company comes at a time where PC sales are slowing while sales of mobile devices such as smartphones and tablets are increasing at a rapid pace. The PC market has been the company’s traditional stronghold but with PC sales dwindling they have to find new markets to sell their products.
This won’t be the first time the company licenses out their technology as they have already done this in the past. The Sony PS3 uses GPU technology from Nvidia. Intel is also paying the company $250 million a year to use their visual computing patents.
The explosion of Android devices in the market presents a great opportunity for the company. Nvidia CEO Jen-Hsun Huan recently announced that he wants the company technology to “light every single pixel”. A key part of this plan is to get Nvidia technology into every mobile device.