AMD chips are no longer just limited for Windows-based devices. A new report from PCWorld said its manufacturer is now considering expanding its line of operations to include computing devices plus smartphones and tablets that are running under the Android and Chrome operating systems.
Lisa Su, senior vice president and general manager of global business units at AMD, said in her interview at the Computex trade event in Taiwan that the brand is expanding its OS options as it designs chips based in x86 and ARM architecture. It is also widening its borders for Android devices and Chrome OS for third-party chip design and integration, the vice president added.
Reason for the Expansion
Based on the report, the decision of the company to break its exclusivity deal with Microsoft’s Windows OS and expand its market is due to the fact that Android devices and gadgets that operate under the Chrome platform have been gaining a great leverage in the market lately. Su stated that although they are committed with the Windows system, the two other operating systems are now becoming a huge trend and the demand for them are growing very fast.
Windows Weak Performance
The source said that the adoption of Windows 8 on tablets has been very weak recently. AMD’s previous Z-01 and Z-60 tablet chips that were used in a handful of Windows-based tablets didn’t sell well. This is simply due to the very low demand for the devices wherein the chips were integrated.
There has been official confirmation last month of the latest chip series of the brand which is codenamed Temash. The series includes the A4 and the A6 chips. The source said that the new units will enhance the energy-saving features of devices which will be using them. However, to this point, the brand declined to confirm what models of Chrome and Android smartphones or tablets will carry its new chips.