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600 Store-in-Store Windows Shops Coming To Best Buy Stores in America


Advertising their technology online doesn’t seem to be enough for Microsoft- The tech giant in charge of all things Windows has recently announced their partnership with Best Buy to bring a Windows store-within-a-store in 500 Best Buy stores in the United States, and 100 stores in Canada.

The new stores will be used to showcase a range of Microsoft products, including Surface tablets, Windows PCs, laptops and other equipment like netbooks and smartphones.  The new Windows Store “offers a large-scale, hands-on customer experience that will show customers how Windows and Microsoft devices and services can make it easier for them to work and play,” according to Tami Reller, chief marketing officer and chief financial officer of the Windows Division at Microsoft.

Microsoft already has some physical stores for shoppers around the continent, but this is the largest introduction of Microsoft-owned store spaces yet, even if they are found within Best Buy.

Rumors have it that Samsung will also be joining Microsoft and Apple, whom have already had store-in-stores set up for a while now at Best Buy.

Let’s just hope that the three tech companies don’t wind up alongside each other…

Source: TechCrunch

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