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Yahoo Places a Bid for Hulu

 

HuluYahoo has been on a very aggressive acquiring spree lately and they have just placed a bid for the streaming video site Hulu, the service is currently owned by a conglomerate of big companies that include: NBC Universal, Fox and Disney. Yahoo however is not the only bidder; they have competition from Direct TV, Time Warner Cable, William Morris Endeavor and Guggenhein Digital.

It will not be as easy for Yahoo to acquire Hulu as it was to acquire Tumblr, Hulu streams some of the most popular television shows in high definition. The service was launched back in 2007 to try and reverse the effects of Youtube dominating the internet video market. I’m afraid youtube had too much steam at this point and they still dominate today.

Hulu has been up for sale once before in 2011 but it was pulled from sale shortly after being put up for sale, there is no word as to what kind of money the service could pull in or what the bidders are willing to pay for it. The value of the service will be decided on the quality of the content licenses that Hulu’s current owners are willing to give the bidders. Without the correct content licences the service is next to useless.

Source – TheVerge