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Nokia Lumia 520 beats other Lumia phones in searches

The Nokia Lumia 520 beat the other handsets in the Lumia line in terms of the number of times it had been searched for on Google.


For those who are unfamiliar with such phone, the Nokia Lumia 520 is the most inexpensive handset in the Lumia series. It is thus interesting to note how the $150 smartphone outdid the high-end Nokia Lumia 920 in terms of the number of searches. For its part, the number of searches of the Nokia Lumia 920 was highest around December last year.

According to data from Google Trends, the popularity online of the Lumia 920 was gradual following Nokia’s announcement of the device last February. In April, when the phone was released, the number of searches began to pick up, and maintained the high figures this month.

The more important question, however, is: how do the search figures relate to market share? Mobile ad network AdDuplex found out that the Nokia Lumia 520 had already overtaken other handsets in terms of market share, such as the Nokia Lumia 900, Nokia Lumia 720, Nokia Lumia 822, and the HTC 8S. The handset furthermore now controls 4.4% of the Windows Phone 8 market globally, which it achieved in just under a month.

This trend could be signals that Nokia has found, or at least is beginning to understand where its niche should be. The low-end market, to which Nokia used to cater in the past, may be where its strengths lie, even today.

The Nokia Lumia 520 may not have specifications that are as impressive as those found on the Lumia 920 or the flagship phones of other companies. It has a 4-inch WVGA display with a resolution of 800 x 480 pixels, a dual-core 1GHz Qualcomm Snapdragon S4  processor, 512 MB , 8 GB of user memory, a 1430 mAh battery, USB 2.0, Bluetooth 3.0, WLAN IEEE 802.11 b/g/n, and no NFC support. But in the end, will the Lumia 520, with its price and set of low-end specifications, be the one to help Nokia regain its strength as a mobile phone company?

via phonearena

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