AT&T is reportedly set to discontinue the HTC First, an Android device that has a deep Facebook integration, after dropping its price by as much as $100. The device which now costs just 99 cents down from $99 is selling worse than the HTC ChaCha when it was released in 2011. Sales are so bad that the carrier will soon be returning unsold inventory to Taiwanese phone maker HTC.
HTC and Facebook declined to comment on this recent report however Mark Siegel, a spokesman for Dallas-based AT&T said that “We’ve made no decisions on future plans.”
The HTC First was released a month ago and featured Facebook Home which integrated the popular social network deeply into the Android device. The feature had mixed reviews with people who love Facebook liking it while being abhorred by everyone else.
HTC First Technical Specifications
- Quad-band GSM and quad-band 3G support
- Tri-band LTE network support
- 4.3″ 16M-color Super LCD capacitive touchscreen with HD resolution, 720 x 1280 pixels; Gorilla glass
- Android 4.1.2 Jelly Bean with Facebook Home UI preinstalled
- 1.4 GHz dual-core Krait CPU, Qualcomm MSM8930 Snapdragon 400 chipset
- 1 GB of RAM and 16GB of built-in storage
- 5 MP autofocus camera with LED flash; face detection and geotagging
- 1080p and 720p video recording @ 30fps
- 1.6MP front-facing camera
- Wi-Fi a/b/g/n
- GPS with A-GPS
- Accelerometer, proximity sensor and auto-brightness sensor
- Standard 3.5 mm audio jack
- microUSB port and stereo Bluetooth v4.0
- DivX/XviD video support
- 2000mAh Li-Po battery with impressive performance
A source inside AT&T says that the carrier have only sold 15,000 units of the device. While the device needs some marketing effort sales representatives from AT&T do not like the new Facebook Home or the HTC First at all and are making little effort to push the device to customers. Right now they are promoting two of the hottest devices available from the carrier which are the iPhone 5 and the Samsung galaxy S4.
There’s still no official confirmation as to when AT&T will pull out the HTC First from their shelves. The recent price reduction may reduce some of their existing inventory. Right now the carrier still has a contract with HTC to display the device in their stores. As soon as the contract expires the device will most likely be pulled out immediately.