We have seen Microsoft publicly attack Google with their Scroogled campaign and we knew that Google would fight back some day. Looks like the day has finally arrived as Google recently sent a cease and desist letter to Microsoft asking the company to remove the YouTube app launched last week from their app store.
The recent youtube app update rolled out by Microsoft took Google by surprise. Earlier, Microsoft had complained to EU stating that Google was not giving access to YouTube’s metadata. Later on Microsoft released the YouTube app for windows and we all thought that this chapter finally was over. But now, with the company having sent a cease and desist letter, Microsoft will be forced to remove the app from the app store.
So why exactly is Google asking Microsoft to remove the YouTube app from windows store?
The recent update rolled out from Microsoft is reportedly violating the terms and conditions of the Youtube API. In the cease and desist letter, Google stated that Microsoft has disabled ads on the youtube app which is a clear violation of the policy. The revenue of the company as well as youtube content creators are getting affected and hence the company has asked Microsoft to disable downloads immediately.
“Unfortunately, by blocking advertising and allowing downloads of videos, your application cuts off a valuable ongoing revenue source for creators, and causes harm to the thriving content ecosystem on YouTube,” says Google’s letter, addressed to Microsoft’s Todd Brix.
But did Microsoft agree to the demands from Google?
Yes, they did. YouTube is world’s largest video sharing website and the availability of an official app is quite essential for an emerging platform like windows. Google’s demands were quite fair indeed and the company has agreed to enable ads on the app.
In reply to the letter, a Microsoft spokesperson said “We’d be more than happy to include advertising but need Google to provide us access to the necessary APIs,”
Let’s hope that both the companies sort out their differences and work together because end of the day, the users are the ones suffering from such conflicts.