Facebook is losing its user base at a fast rate, with up to 9 million users leaving the world’s largest social networking site. The company has been losing visitors at almost the same rate for the last six months. Most of these users are said to be leaving Facebook to check out other new social networking sites such as the Path and Instagram.
In the last month, Facebook lost 6 million users in the United States, which is a 4 per cent fall. And the website lost 1.4 million users in the United Kingdom, which is a 4.5 per cent fall. Facebook users in other parts of the world such as Canada, Spain, France, Germany and Japan are also switching off their Facebook profiles.
“The problem is that, in the US and UK, most people who want to sign up for Facebook have already done it,” said new media specialist Ian Maude at Enders Analysis. “There is a boredom factor where people like to try something new. Is Facebook going to go the way of Myspace? The risk is relatively small, but that is not to say it isn’t there.”
How is Facebook trying to overcome this? Well, we have no idea. And are you one of the millions of people who are switching off their profiles?