Facebook invested a lot of time and effort into their version of a mobile operating system, well a the GUI for your smartphone. The CEO of Facebook Mark Zuckerberg said that Facebook Home is the next version of Facebook, but the figures are in and it hasn’t made a massive impression on the market. The analytics data shows that Facebook Home has been steadily dropping, this comes as a shock since Facebook has an active user base of one billion.
Home Losing the Lime Light
Home has had one million downloads since it’s release, the numbers of Home users should increase as a direct coincidence of AT&T lowering the price of the HTC First to $0.99 with a two year contract. The low Home figures could be due to the fact that only a limited amount of devices support the software: HTC One X, HTC One X+, Samsung Galaxy S3 and the Samsung Galaxy Note 2 along with the already mentioned HTC first.
Since the initial rise and then subsequent fall of the app it has not returned to the top 100 downloaded apps in any of the countries it has been released in yet, it seems that the buzz and the shine of the new software has worn off. This data just goes to show that even though we do like Facebook it doesn’t necessarily mean that we want it to be with us every time we unlock our phones.
Facebook has noticed that the software isn’t doing as well as they had hoped it would, when the company was discussing the amount of downloads Home had gotten they forgot to mention that this was not active downloads. Yes they tried to hide the fact that even though people were interested in the service at first their interests have faded and they have since reverted back to the stock software.
Increased Facebook Usage and Home Redesign
Facebook has been described as the stickiest website on the internet, its a shame that they can’t seem to emulate that with their attempt at mobile software. Facebook may be finding it hard to draw users in but the users that they have attracted do spend more time using Facebook, commenting, liking and use messages and chat more often as a direct link between downloading the software and the increase usage of Facebook. That can only be accounted for because there is no way to escape it once you have the Home software running.
It is time for Facebook to act, and act quickly they must before they see any more market share slip through their fingers. Apparently the next version of Home is expected to have an icon dock to store your most used application and chat will be made more accessible. The goal is to make it easier for new users to pick up and so that veteran users feel at home with Home.
Source – TechCrunch