Yahoo has always been an information company, in many respects. This information directive sometimes meant the designs and user interface on the web and on applications was second grade, compared to many other providers.
Google suffered from the same problem, until Larry Page stepped in as CEO, many of Google’s products were scattered, unconnected and ugly. It seems we now have enough capable designers in the technology world to perform great feats of combined engineering and design.
This is exactly the premise of Yahoo Weather, the new app for iOS. Not only is it an app that displays great information, it does so in a beautifully inventive and simplistic way.
The efforts at Yahoo by Marissa Mayer may have only started seeping into day-to-day activities, but the design aspect is already changing. If this is the new Yahoo, then people should buy into it, quickly.
When starting the app up, it will show a full-sized, fit to screen image tailored to the feel of the weather. For some major cities Yahoo pulls images from Flickr with the appropriate weather, a clever and beautiful way to display the weather.
The app isn’t just images though, it does have the vast information we are used to with Yahoo. Without scrolling, the temperature, high and low and the weather are displayed in the bottom left hand corner.
One swipe down and all the information becomes available. Yahoo will display a five day weather forecast, with individual hours. Moving further down, you find details on humidity and visibility, Yahoo integrated maps, precipitation levels, wind and pressure and sun and moon.
All this information would normally be hard to digest – Yahoo pushes all the information into one simple box and everything is set out wonderfully. The wind has a little animation showing speed on a wind turbine, and it actually works and makes sense.
This isn’t just the best weather app on the iOS store, it is confirmation that Yahoo can make incredibly powerful apps with impressive design.