Microsoft is reportedly working on rebranding some of its products soon. This was announced at the Design Day 2013 Event in Norway by Windows Phone design studio general manager Albert Shum and Todd Simmons, creative director at Wolff Olins. Both said that Bing, Skype and the Xbox will be getting new logos soon. In their presentation called “The Re-Imagining Of Microsoft” the pair showed a two year old concept video that looked at rebranding of some of the company’s popular products. This was then followed by a preview of the upcoming logo designs.
Microsoft’s plan to redesign its other products comes after its efforts to rebrand their Windows product. What they are doing is tweaking the visual aesthetics of its other products. In coming up with the changes the company was influenced by Nike’s design. According to Simmons “We thought about Nike. When you experience the Nike brand in whatever form you may experience it, there’s always a Nikeness right… you can certainly see it without the logo.” He further explained that “Windows has over 1 billion people using it right now… change, and radical change is a risk. We knew we had to get beyond the OS and create a new system that was going to stick around for a while.”
A preview of the upcoming logos shows that it has a flat design. The company seems to be pushing for a cleaner and modern look. The new logos will not only be coming for Bing, Skype and the Xbox but for the other products of the company as well.
This change which is going to be implemented by the company soon is a big risk. A lot of people all over the world have already identified the company with the old logos and a radical change might have negative effects. Microsoft however is committed to the new designs and the company aims at getting their message across a huge audience.
No specific date was provided as to when the change in logos are going to take effect.