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Frommer’s Travel Guide Brand Purchased Back From Google

Frommers Books

Arthur Frommer has bought back his very own Frommer’s Travel Guide from Google, and promised to continue printing the guide in digital and traditional forms, CNN Money reported.

The sale came as a surprise, especially because Google just acquired the rights to the publication in August 2012 from publishers John Wiley & Sons. Last month, rumors came out that Google will no longer print the traditional Frommer’s Travel Guide books. And although the company never confirmed such reports, some writers were apparently told that upcoming titles wouldn’t see the light of day.

Publication will Begin Again

The 83-year-old Frommer’s decision to buy back his brand name will guarantee that the books will be published once again. He announced shortly after the purchase that some 40 titles are in the process of getting published. Half of those 40 titles will be available in e-books while the rest are going to be exclusive in traditional book form.

In addition, Frommer told the Associated Press that they will be operating the travel site www.frommers.com.

What Google would have Wanted

When Google acquired Frommer’s Travel Guide last year, they immediately integrated its content into Google+ Local  and other Google travel services. The company is hoping to expand its travel services through buying travel companies and review sites such as Frommer’s and Zagat.

From these two sales, Google was able to launch the Google Flight Search, which gives detailed information about all the flights available to your target destination. You can filter the search results in such a way that only the cheapest flights available will come out first.

This flight search service competed with Orbitz and Kayak, a report on CNN Money said.

Also, the purchase of travel guides allows Google to strengthen its local services since the reviews from locals about restaurants, shopping malls and popular hangouts will be readily available.

Google and Frommer in Partnership

Another report on PCMag said that aside from selling back the company to its founder, Google licensed certain travel content to Frommer. Google did not specify the details of the said license.

In a statement sent to PCMag, it only said that the company is focused on providing high-quality information to help people discover where they should go and what they should check out in a particular place.

Frommer did not respond when asked for comments about the said license. Details of the purchase, how much it is and the terms of the negotiations, were not divulged too.

Instead of competing with each other, the integration of Frommer travel guide with various travel sites and even other publications can really boost the global tourism sector. Now that airlines have started to offer budget-friendly rates, more and more people are inclined to check out new destinations and adventures.

A Frommer travel guide has been the go-to book of every traveler out there. But hopefully, the rumored license it received from Google can further help the company integrate the nitty-gritty of traveling in an all-around, information-packed guide book (whether in e-books or traditional print format).

Sources: CNN and PCMag