The tablet market is currently dominated by the iPad and iPad Mini, with over 70% of all tablets coming from Cupertino. Another 20% comes from the Kindle Fire and Nexus 7. The other 10% is a lot of different tablets and buyer mistakes.
Stuck in the 1% category in the BlackBerry PlayBook, back when the company was called RIM, which only sold a few thousand units and made the company a dire $485 million lost in 2011.
The Underperforming Playbook
BlackBerry expected more from the tablet market and didn’t get a lot back. In that respect, we can see why Thosten Heins, the CEO of BlackBerry, is a little rough when it comes to tablets.
He declares that in five years, tablets will be dead. Heins believes they may be a big screen in your workplace, but for common and practical use the tablet will never be an ideal solution.
Ever since Heins took the helm at BlackBerry, he has been trying to steer the company clear of tablets and keep them going on the new concept for mobile devices.
No New BlackBerry Tablet
This rules out almost all the rumours about BlackBerry tablet being developed by the company for fall sometime this year. It seems BlackBerry is completely against the larger devices, considering the huge loss they may previously.
Apple, on the other hand, has one of the most successive businesses coming from the tablets. They sell near thirty million iPads a quarter now, with the iPad Mini bringing in a few million more.
The BlackBerry Z10 and Q10 will be the companies gold mine for the next few years, with the occasional software update and in app purchases making the company some extra money.
BlackBerry may focus on getting two smartphones out per year, one with the full touchscreen and one with the qwerty keyboard for valiant BlackBerry users, who enjoy the new interface.