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Apple revamps service and apologizes to Chinese customers

Apple in China

It is a very well known fact that China is one of the most important markets for the Cupertino tech giant. In fact, China is the second largest market for the company, and for no reason will the comapny lose any market share over there. Recently, the Chinese government has been furious on Apple for its after sales customer support. The Cupertino based iPhone marker provides just one year of warranty for its products in the Chenese market, which is far less than what it offers in some of the other markets. The public news media in the country have called this an arrogant move from Apple.

Almost all of the state run media, inlucding TV channels, news parpers, and others have bashed Apple in a bad way, in every possible way. And this has indeed reached Apple. The company would not want to lose its stand here, and the people of China are sure that the company will react positively for this. And they were right. The Cupertino based tech giant’s CEO, Tim Cook, has apologized to the Chnese market in a long letter.

“We are aware that owing to insufficient external communication, some consider Apple’s attitude to be arrogant, inattentive or indifferent to consumer feedback,” Cook said in a letter written in Chinese on the company’s local website. “We express our sincere apologies for causing consumers any misgivings or misunderstanding.”

This apology from the CEO of the company clearly shows how important the Chinese market is for the company. And this also shows a difference between Tim Cook, and the previous CEO of the company, Steve Jobs. Reuters writes:

The country is typically the brightest spot in Apple’s quarterly financial statements. Revenue from Greater China — which includes Taiwan and Hong Kong — totaled $7.3 billion in its fiscal first quarter, up 60 percent from a year ago.

Source: Reuters

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