Marissa Mayer, a former Google executive, became the Chief Executive Officer at Yahoo! last July, as we all know, to make the company make less loss and gain back the financial profit figures it used to at one time in the history. The company has been changed a lot in the last few months since she joined the company. The company has already terminated a few of its services, and now, the company is taking it to the next level by shutting down a few of its products.
Most of these products have been one of the most used products of Yahoo once up a time. But not anymore. Also, this shut down includes the company’s app for the BlackBerry platform as well. This is because the new platform is yet to gain the momentum, and Marissa Mayer for some reason is not really very comfortable with BlackBerry. If you remember, when she came to the company, she had all her employees choose their favorite smart phones instead of the old BlackBerrys they used.
“The most critical question we ask is whether the experience is truly a daily habit that still resonates for all of you today,” wrote Jay Rossiter, Yahoo’s executive vice president of Platforms. This is the second round of clean up the company is doing. And this is nothing different than the spring cleaning that happens so frequently at Google. I guess working for years at Google has made Marissa Mayer a better person.
The shutdown includes bringing down the number of mobile apps the company has. There are 60 to 75 mobile apps that the company allows to download and supports right now. But after the shutdown, the company is expecting to only have 12 to 15 mobile apps where it becomes more manageable. And these apps will not be available for download and will not be officially supported by the company starting April 1. And if you have a Yahoo Avatar on your Yahoo account, you better download and keep a copy of it, because that is one of the products being shut down.