It looks like Sony’s latest flagship model is going to be the must have device for 2013. The Xperia Z has been reported to have sold out its pre-orders in several markets which is a good sign. The company aims to sell 50 million smartphone units this fiscal year to gain the third spot in smartphone rankings worldwide and with the way things are going it looks like they can achieve their target.
While reports of selling out of pre-orders is not an indication that a device will become successful the Xperia Z with all of its great features is definitely going to be a winner. This model has already been released in Japan and is scheduled for release in several international markets. It has reportedly sold out its pre-orders in Japan, France, Germany, Hong Kong, and Taiwan.
The Xperia Z is a smartphone that comes with features everyone just loves. From its large 5 inch display to its light build of only 146 grams, everything about this model has a premium feel to it. The display alone has a full HD resolution at 450 ppi making it far superior to Apple’s Retina Display.
It’s not even afraid to get wet as it has an IP 57 certification for dust and water resistance.
Sony is definitely back in the game with this model however it will take more than this flagship device to let them climb up the smartphone rankings. The company which previously announced that they will only be concentrating on creating premium Xperia products backtracked on this and might be soon manufacturing low cost smartphones as well.
By concentrating primarily on the high end market they are giving up the low to medium end market where a huge amount of smartphone sales are coming from.
Aside from Android the company will also soon be supporting Firefox OS with their first model running on this new platform expected to be released in 2014.