2012 was a busy year for Sony and looks like things will remain the same in 2013 too. Sony has been flooding the market with a number of devices like the Xperia Tipo (aimed at customers with a budget) to the Xperia Z (aimed at the high end smart phone users). After Sony split up with Ericsson last year, the company has been working hard to compete with other major players like Samsung and Apple.
“Smartphones are one of the rare growth areas in consumer electronics. All the other areas are just maintaining or declining,” Kunimasa Suzuki, the head of Sony’s mobile division, said in an interview recently. “That is why it is crucial for us to be successful.”
For the last few years, Samsung was able to capture the smart phone market by flooding it with a number of products with different features and price. Looks like Sony is also following the same strategy as from the last two years, we have seen a similar sort of product range from the company. This seems to be an effective strategy as we see Sony rising up in the smart phone market.
This year itself, we saw two flagship smart phones from Sony, Xperia Z and the Xperia ZL, Now, we have new reports that Sony may be working on another midrange device known as the Xperia L (code named TaoShan ). There were several rumors of the device on the internet and now, we got some more news for you.
According to the Xperia Blog, Xperia L will come with a 4.3 inch FWVGA display with a resolution of 480×854. The device would be powered by a 1 GHz Qualcomm processor with 8 GB internal memory (expandable via MicroSD card) and Adreno 305 graphics chipset. It will sport an 8 MP Exmor camera with a 1700 mAH battery.
The device would run on Android 4.1.2 Jellybean and will have the following dimension – 128.7x65x9.7 mm.
We expect it to be released along with the rumored Xperia SP sometime late this year. This device looks to be targeted at the mid range market and would be an important addition to Sony’s existing device portfolio.
via Xperia Blog