If you are waiting for the Blackberry Z10 on Sprint, then you better plan on changing your carrier. Looks like Sprint will be the only major carrier in US to not release BlackBerry Z10 on their network.
Sprint won’t be offering Z10 to their customers when the phone debuts later this month. However, according to Mark Elliot, the spokesperson for Sprint, which is the third-largest U.S. mobile-phone service, the carrier will be releasing Blackberry Q10 later this year. The Q10 will feature a smaller touch screen as compared to the Z10 and will have the Blackberry signature keypad.
He further added to Bloomberg, “We aren’t saying there’s anything different about our customers. We think our customers will be happy with the QWERTY keyboard and touch screen on the Q10.”
Blackberry CEO Thorsten Heins, believes that people would prefer touch screen model (Z10) as compared to their keyboard model (Q10). Infact, he further adds that the company expects to sell 3 Z10 models for every Q10 model.
Blackberry Z10 is expected to be released by the end of this month or at the most by April in US. All the major carriers, except Sprint, like Verizon, AT&T and T Mobile have created sign up pages on their websites to register all their interested customers. It is also reported that Verizon will release the device for $199 with a 2 year contract.
Talking about the Q10 from Blackberry, we expect the carriers to release the device only after April (i.e. after they have launched Z10)
Blackberry Z10 was the survival strategy of the company. With the release of the BlackBerry 10 OS along with the phone, the company expects to regain their share in the market. However, with Samsung releasing their Galaxy S4 flagship device on March 14th, we expect the Blackberry sales to suffer.
The company could have released the device in US much earlier, like they did in other countries like UK and Canada. With Samsung trying to gain the business phone market with their Samsung Knox software, Blackberry will have a tough time getting back their customers. However, we can never underestimate the company as the BB10 OS looks promising and so we just have to wait and see how Z10 and Q10 performs in the market after their release.
via Bloomberg News