Apple has been experiencing a downfall in terms of sales ever since the death of Steve jobs and especially after the launch of the iPhone 5. According to Bloomberg, most critics voiced out that its new generation devices haven’t been able to satisfy Apple lovers who were expecting more. Apple fans have set such high standards which make it hard for the company to meet them every time a new product is launched. Now, Apple is coming out with a new product which has a potential to put it back on top of the market.
Over the years, the traditional wristwatch has fallen out of favor with many people. After all, most find that there is no longer a need to have a personal device that solely tells the time because everyone has a mobile phone and other gadgets which incorporate this feature. Wrist watches nowadays are merely used as an accessory to match with the clothes we wear, just like jewelry. But that doesn’t mean that the right company can’t make wrist-worn technology relevant again.
Based on a past interview with Apple Inc. CEO Tim Cook, the new project of Apple called the iWatch, would be revolutionary and a magical product that is literally five years ahead of any other wearable device.
In Bloomberg’s recent interview with an Apple insider, it was revealed that the company has a team of about 100 product designers working on a wristwatch-like device that can perform some of the tasks which are now handled by the iPhone and the iPad.
Then, the features under consideration which were exposed by an anonymous source include letting users make calls, see the identity of incoming callers and check for map coordinates. It would also house a pedometer for counting steps and sensors for monitoring health-related data such as heart rate. Additional functions like providing notifications from the iPhone or iPad will be offered as well.
From what I’ve read on the Bloomberg site, the iWatch could have much higher profit margins than the company’s iPad line up and its rumored HDTV. I think it’s a wise move for Apple to shift its focus on different products like the rumored TV and the hyped iWatch since competition in the Smartphone market is getting fiercer with Samsung, Sony and others that are coming up with devices that could be better than the iPhone.
Cook definitely appears to be testing the waters with the iWatch. I think this will be another revolution from Apple. Today, smart watches with very limited functions already exist. But so far, no one has made a full blown iOS mobile computer as small as a watch so this going to be huge.
But yet it is only a rumor we would have to wait and see for ourselves what it would really be. Let us just wait and see if the iWatch will be a hit or a flop.
Will it be another disappointment for the giant company or will it be the saving grace for Tim Cook and Apple Inc? Only time will tell.